spotlight

GPC Unveils New Logo on Updated Web Site

MUSCATINE, IOWA (April 12, 2010) – Grain Processing Corporation, a leading manufacturer and worldwide marketer of corn-based products, announced the launch today of a new corporate logo. The new GPC logo was unveiled on the company’s newly updated and relaunched Web site.

While reflective of the company’s past, both the new logo and refreshed Web site are firmly focused on the future with their vibrant and contemporary looks. “We wanted to retain the look of GPC—because we’re very proud of our history—yet we also wanted our image to capture the innovative and progressive culture inherent in our company,” says Doyle Tubandt, President, Grain Processing Corporation. “We’ve grown and changed over the years as a company and it was time for our logo to change, as well.”

Familiar, yet new
The new GPC logo is an evolution of the previous one. It still retains its triangular shape, but now it reaches outward, signifying the global nature of the company’s business. The three sections of the logo build upon one another with the earth-tone colors reflecting the renewable resources as well as the natural essence that underscore GPC’s ingredients. A customized font adds to the fluidity of the logo and ties it all together.

“Anyone familiar with our current logo will instantly recognize the new logo as GPC,” explains Tubandt. “It’s familiar, yet more modern and vibrant. This new look better embodies who we are as a company and exemplifies the optimistic view we have of both our near-term and long-term future.”

Launched simultaneously, GPC’s updated Web site has a significantly more dynamic and vibrant look. “We designed our new site from the user viewpoint,” explains John Thorpe, Vice President of Sales. “This will make for a much smoother user experience and streamlined way to find solutions for every day product development challenges.” Taking its design from visual cues in the new logo, users will find better navigation tools as well as more information-rich segments on product and market information.

“Let’s face it,” Thorpe said, “the pace at which everyone in the product development cycle is needing innovative ideas, technical development assistance, and market intelligence, continues to increase. And while we’ve built a global infrastructure to help assist in shortening the timeline between ideation and ‘go-to-market,’ we also wanted to provide a similar online support mechanism that could be used 24/7. Our new Web site does that in a way that I think everyone who uses it will appreciate. There is a significant amount of useful new content, but the site remains easy to navigate.”

About GPC
Since 1943, we’ve been building and nurturing a global reputation for providing exactly what companies are looking for, which is how we’ve become a leading manufacturer and worldwide marketer of corn-based products including: maltodextrins, corn syrup solids, starches and dietary fiber for the food, pharmaceutical and personal care markets; ethyl alcohol for beverage, pharmaceutical, personal care and industrial use; starches for the paper, corrugated box, textile and wallboard industries; corn oil; animal/soil nutrition ingredients; and pet care products.

A combination of commitment and technology helps GPC continue to develop products that touch the lives of millions of people every day and in everyday ways. Since our first days in business we have been committed to providing complete customer satisfaction by delivering the highest quality products consistently – on time, every time. Grain Processing Corporation continues to be privately owned and its ownership and management team have a clear vision for continued success in the future with continuing investment in the finest people, facilities, technology and customer support services. Grain Processing Corporation is a subsidiary of Muscatine Foods Corporation.