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    6/18/2024 12:00:00 AM

    Innovating Outside the 'Pizza' Box

    GPC’s Chickpea Flour CP100-S is gluten-free and offers distinctive nutritional benefits that can enhance specialty crusts. As a minimally processed ingredient, this steamed chickpea flour retains most of the nutritional properties found in whole chickpeas.

    Consumers purchase pizza for various reasons: convenience, flavor and sustenance. An overwhelming 70% of consumers agree pizza is a comfort food, and many remain loyal to a favorite brand. How can companies elevate their products to attract new customers? The answer lies in innovation, starting with the foundation of the pizza – its crust.   

    Research shows specialty crusts and premium ingredients generate the most interest among consumers:

    *Base: 939 internet users aged 18+ whose household has eaten any type of pizza in the past three months

    Specialty Crusts also rank as the highest interest across all generations:

    *Base: 939 internet users aged 18+ whose household has eaten any type of pizza in the past three month

    Increase interest in your specialty crust by incorporating innovative flours and providing a nutritional advantage to your consumers.

    GPC’s Chickpea Flour CP100-S is gluten-free and offers distinctive nutritional benefits that can enhance specialty crusts. As a minimally processed ingredient, this steamed chickpea flour retains most of the nutritional properties found in whole chickpeas.

    In addition to incorporating the benefits of chickpeas, other specialty crusts – such as high-fiber and lower ‘net’ carb pizzas – are also of interest. FYBRIN® RS F100 food starch-modified can be used at high levels to target these claims without compromising taste and texture.

    Formulating Gluten-Free Pizza Crusts?

    Both CP100S Chickpea Flour and FYBRIN® RS F100 perform well in gluten-free pizza crust applications. GPC’s Sensory Solutions group developed trial formulas using CP100-S in a variety of applications, including pizza crust, to assist in your product development process. 

    Formulation Feature: HIGH FIBER GLUTEN-FREE PIZZA CRUST FYBRIN® RS incorporates easily into the above formula (and does not impact flavor or texture!).

    Formulation Feature: HIGH FIBER GLUTEN-FREE PIZZA CRUST

    While takeout and frozen pizzas are convenient, some consumers enjoy making their own. This versatile formula is also perfect for a dry mix. Just add oil and warm water to the dry ingredients, mix well, and roll or press into the desired shape to make a delicious crust in minutes.

    Innovating pizza crusts with specialty flours and premium ingredients offers a valuable opportunity to attract new customers and meet the evolving needs of consumers. By leveraging GPC’s  CP100-S Steamed Chickpea Flour and FYBRIN® RS F100 food starch-modified, companies can deliver nutritious and high-quality pizza products that stand out in a competitive market. 

    Explore GPC’s innovative solutions at IFT First in Chicago, July 14th-17th

    Click Here to Book an Appointment to Speak to a GPC representative at IFT.

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